FMCG
Products that sell in seconds need content that lands in one. High-frequency Reels, product-in-use formats and a calendar that keeps the brand in the feed between campaigns.
Food & FMCG account, 237 reels, 140.9M viewsTouchwood Team · Delhi NCR & Mumbai
Social media. Branding. Production. Built together.
A social media and content agency with strategy, shoots and social in one team, so the brand people see is the one you meant to build.
0M
views on one FMCG
account we run.
237 Reels. One hit 67.8M on its own.
StrategyShootsReelsSocial media
Not ready? Get a free 15-min Instagram audit
Organic reach flat
Every post looks different
We post when we remember
Cost per lead climbing
Ads doing all the work
Nothing ships on its own.
Views generated
90.4K
Views per reel
8.2K
Reels shipped
11
The problem
Your content problem usuallyisn't a content problem.It's a strategy problem.
- Strategy sits with a consultant, in a deck from March.
- Design sits with a freelancer who has never seen the product.
- Photography sits with a studio that shoots for the brief, not the feed.
- Editing sits with an editor who wasn't at the shoot.
- Influencers sit with a talent agency working from a different brief.
- Social media sits with whoever has the login this month.
- Touchwood Team puts strategy, creative, production and distribution in one team, so the work stays coherent from the first idea to the last post.
We'll make you say
TOUCHWOODevery single day.
How?
“Mere page ki kitni acchi reach aa rahi hai, ”
A client, three months in
Selected work
The work that made them say it.
Films and Reels for FMCG, gifting and hospitality brands, shot, designed and shipped in-house by Touchwood Team for brands in Delhi NCR and Mumbai.
01ShowreelTouchwood Team in motion. Shot and cut in-house
Touchwood Team · Showreel
02SocialThe reels that do the reaching
Featured work
The project we are proud of.
Campaign · Organic India, a TATA product
Desi Khandsari
CGI that shows the process a label can only claim.
A one-minute film of CGI and live action, taking unrefined sugar from the cane field to the kitchen table.
Watch the film
Industries
Where the system has been tested.
Different categories need different content. The team is the same; the brief never is. From Delhi NCR to Mumbai, where HYNT and Millet Matters are two of our biggest clients.
Gifting
We make your packaging look worth gifting. From product and packaging shoots to festive campaigns and social media, we create content that captures the occasion, elevates the product, and gives people a reason to choose it.
Festive and corporate gifting workPet brands
Trust-led buying. Owners research before they purchase, so the content has to earn it week after week, with consistency rather than volume.
Three years with one pet retail brand in NoidaFood & Beverage
Food has to look as good as it tastes. We create the visuals that make people stop, crave, and choose, from food photography to campaigns, reels and social media.
We bring together the right styling, lighting, production and creative direction to make F&B brands look irresistible.
Our clients
Brands we build with.
- Organic India
- Keya Foods
- HYNT
- Radisson Blu
- Rathh
- Anjali Gold
- VYNE
- Aureia London
- Nidhi's Grandma Secret
- Chokhat
- The Great Kebab Factory
- Brewhouse
- Walkn'oodles
- Kyomi
- Regen Co
- WeShudhh
- KVD
- TDJ Jewellers
- Shaw Brothers
- Changeologist
- Doofyballs
- LazyBaby
- Malbros
- Bharat Hosiery
- Millet Matters
- Atmos 29
- Petstreet
- Blossom Bras
- Nazrana
- Global Education Talent
- PharmaMinds
- Good Shape Fitness
In their words
What it sounds like from their side.
A young and energetic team with a really good understanding of marketing and social media. They know what works, what connects with the audience, and how to position a brand well. Highly recommended for anyone looking for a team that genuinely understands marketing and can manage social media effectively.
One amazing team to work with :) Genuine people & genuine hardwork.
Great people to work with. Touchwood is amazing, extremely helpful, and truly great at what they do.
I have worked with Touchwood on a few projects now and it's been a very easy process with them. The team is very creatively inclined and has done a fabulous job each time with the photographs on our products!
Touchwood is a magnificent team to work with. They bring a unique mix of clarity of thought and immense creativity to the table, which is very helpful in creating the useful content as per the business requirements. Their research is their power. Overall, the team is a star to work with and I wish them all the best.
Working with Touchwood Team was indeed a great experience. They are very creative and spontaneous. I would highly recommend them as they are very confident and sincere with work.
Touchwood Team is very talented and creative, with an amazing production team. They have worked on a project for our organisation and the work was exceptional. Thorough professionals keeping client satisfaction their priority.
I consulted 4 graphic designers for my logo as I wanted to be one of a kind, but Touchwood Team was the only one who listened to me everytime and made alterations according to my requirements. Be it a logo, poster or a pamphlet design, they know what they do and they're freaking good at it.
Touchwood Team has been with Petstreet for over 3 years now. They have proved to be a permanent asset to the brand: extremely professional, passionately helpful and undoubtedly loyal within all segments of our company.
How we use AI
AI augments the team. It doesn't replace it.
We use AI where it buys the team time, and keep people where judgement matters. Every idea is still argued for by someone who has to defend it to the client.
Research
AI-assisted audits of a category, a competitor set or a comment section, so strategy starts from evidence instead of instinct.
Ideation
More directions on the table faster. The team still picks, refines and kills. Volume is cheap; taste isn't.
Repurposing
One shoot becomes Reels, stills, cut-downs and captions across formats, with the edits and copy checked by a person.
Workflow
Automation for the parts of the calendar nobody should be doing by hand: scheduling, versioning, first-draft reporting.
Meet thefounders
Ritvi OjhaCo-founder & Lead Designer
Arjun SharmaCo-founder & Head of Production
Questions
Things people ask before they call.
Who is Touchwood Team?
Touchwood Team is a social media and content agency working with brands in Delhi NCR and Mumbai, founded in 2020 by Ritvi Ojha and Arjun Sharma. The team combines social media strategy, content creation, in-house photography and video production, branding, influencer campaigns and AI-assisted workflows, and is based in Ghaziabad, Uttar Pradesh.
Where is Touchwood Team based, and do you work outside Delhi NCR?
The studio is in Ghaziabad, in Delhi NCR, and most clients are across Delhi, Noida, Gurgaon and Ghaziabad. Touchwood Team also works with brands in Mumbai, where HYNT and Millet Matters are two of our biggest clients. Production happens on location or at the studio. Strategy, content and social run remotely, which is how the team has worked with brands from Lucknow to California.
Is Touchwood Team a social media agency or a production house?
Both, deliberately. Social media strategy and management decide what the brand should say; in-house photography and video make the assets; the same team publishes and reports. Keeping production inside a social media agency is the point: the person framing the shot has read the strategy.
Do you work with FMCG brands?
Yes. FMCG is the category the system has been tested hardest in: one food & FMCG Instagram account run by Touchwood Team has published 237 Reels and generated 140.9 million views between January 2024 and September 2026, with a single Reel reaching 67.8 million.
Do you provide product photography and videography?
Yes, in-house. Product photography, commercial photography, product videography and corporate video are produced by the team rather than outsourced, and they're planned as part of the content system rather than as a standalone shoot.
Do you run influencer and creator campaigns?
Yes. Influencer marketing, creator campaigns and UGC are briefed by the same strategists and producers who make the brand's own content, so creator work and brand work sit side by side without a visible seam.
Which industries do you work in?
FMCG, D2C, pet brands, food & beverage, hospitality and gifting. The team is the same across categories; the brief and the formats change.
What does working with you look like?
Four stages, one team: strategy, content, production, distribution. Most engagements are monthly retainers that combine strategy, shooting and publishing. One-off shoots and campaigns are quoted separately. Send the brief and you'll get a scope and a number back, not a deck.
What makes Touchwood Team different from other agencies in Delhi NCR and Mumbai?
Coordination. In most set-ups the strategy, design, photography, editing, influencers and posting sit with six different people. Here they sit with one team, so the brand stays coherent from the first idea to the last post.
How it works
From brief to live, with one team.
No hand-offs between agencies, so nothing gets lost between the idea and the post.
- Step 1Brief
Tell us what’s not moving. The form, a WhatsApp or a call, whatever is easiest.
- Step 2Strategy call
We come back with what’s actually broken and what we’d ship first.
- Step 3Content curation
We plan, shoot and curate, so one shoot day becomes weeks of Reels, stills and stories.
- Step 4Live
We publish, manage the community and report every month on what moved.
Grow your page
Tell us what's not moving.
Send the brief. You'll get back what's actually broken, what we'd ship in the first thirty days, and a number you can hold us to. No deck until you've seen that.
Ghaziabad, Delhi NCR · working with brands across Delhi, Noida, Gurgaon, Ghaziabad and Mumbai